Brand strategy & storytelling
Find your position, shape your message, and give your marketing a clear direction.
Explore this service ↗Brand strategy · Storytelling · Creative productionThoughtful marketing.
Thoughtful marketing.
Meaningful momentum.
There’s a story at the heart of your brand. We help you find it, shape it, and share it through thoughtful strategy, social media, and beautifully crafted video, design, and photography. Marketing that feels like you and means something to the people you want to reach.
A story worth telling.A brand worth remembering.
What we doYour story.
Your story.
Beautifully brought to life.
We find what makes your brand compelling, then bring it to life through thoughtful strategy, distinctive design, and stories made to connect.
Social media marketing & community
Connect thoughtful content, consistent publishing, and meaningful community care.
Explore this service ↗Photography, videography & video editing
Capture real moments and turn your footage into stories people want to watch.
Explore this service ↗Creative direction & graphic design
Give your ideas a distinctive look, from the first concept to the finished creative.
Explore this service ↗Campaign strategy & creator partnerships
Bring the right idea, collaborators, and audience journey together around your goals.
Explore this service ↗Website strategy, design & rebuilds
Bring your story to life through a distinctive, interactive website built for discovery and meaningful action.
Explore website services ↗Nonprofit marketingHelp people see the mission.
Help people see the mission.
And their place in it.
Your mission needs supporters who understand why it matters. We help nonprofits connect social media, storytelling, donor journeys, and recurring giving programs so people can move from discovering the work to becoming part of it.
Explore nonprofit marketing ↗
Another way to tell your storyMake your brand heard.
Make your brand heard.
Give them something to remember.
From catchy branded music to a signature song for your next campaign, we create original music that brings your story to life and helps your brand stand out in a crowded digital landscape.
Explore sonic branding & original music ↗Listen to a brand story
A soundtrack for a lifesaving mission.
Original music by Cheryl Martinez for Pilots To The Rescue.
Explore the story behind the song ↗
Meet the founderA storyteller’s eye.
A storyteller’s eye.
A strategist’s perspective.
Cheryl Martinez founded Tools for Talent in 2007. Her experience connects media, creative production, brand strategy, and the relationships that help a story travel.
Cheryl brings a founder’s understanding of what it takes to build a brand, and a storyteller’s instinct for making people care. She’s especially drawn to brands and organizations creating positive change, bringing that same thoughtful approach to every client’s story.