Make the service clear
Position companionship around shared interests, enriching experiences, and peace of mind, with distinct messaging for families, independent older adults, and prospective companions.
Making connection tangible.
Through strategy, design, and sound.
A marketing strategy, English and German promotional creative, and an original brand song for a Vienna-based companionship service connecting independent older adults with students and young professionals.
ClientPrime Circle by GT
LocationVienna, Austria
Our workMarketing strategy · Promotional design · Original music
The challengeHelp families understand
Help families understand
the value of companionship.
Prime Circle offers meaningful time, shared activities, and conversation for people who want to keep living independently. The marketing needed to make that value clear while distinguishing companionship from medical or traditional nursing care.
For families, the story centered on trust and reassurance. For older adults, it needed to preserve independence, dignity, and the joy of having something to look forward to.
One human idea.
Different ways to carry it.
Cheryl developed a digital marketing strategy connecting brand positioning, audience priorities, content, companion recruitment, and a consultation-based inquiry journey. The plan gave each channel a role and defined how the team could measure awareness, engagement, and lead quality.
Build trust through stories
Shape content pillars around human connection, how matching works, companion stories, and practical family guidance. Recommend respectful, consent-based storytelling as the service grows.
Give interest a next step
Map the path from discovery to a personal introduction, with recommendations for inquiry forms, local visibility, partnerships, and a phased 30/60/90-day plan.
A warm invitation.
In English and German.
The promotional materials bring the service into everyday moments: a game of chess, shared music, and conversation. Navy, cream, and gold create a consistent visual language, while clear benefit-led messaging leads to a personal introduction.
Original brand musicGive the story
Give the story
a sound of its own.
Cheryl also created an original song for Prime Circle, translating the brand’s message into lyrics about shared activities, companionship, and something to look forward to. The song gives the team another creative asset for telling its story through sound.
Original brand song by Cheryl Martinez.
Explore music and sonic branding ↗What we deliveredA connected foundation
A connected foundation
for the next chapter.
A documented marketing roadmap, English and German promotional assets, and an original brand song gave Prime Circle complementary ways to communicate its mission. This case study showcases the strategy and creative deliverables; it does not report measured campaign growth or sales results.
From New York to Vienna, the work reflects TFT’s approach: understand the people behind the brand, find the story that matters, and carry it across the formats that fit.
Visit Prime Circle ↗Your next chapterWhat could stronger marketing
Start a conversationWhat could stronger marketing
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