The opportunity
Create a structured recurring giving program that communicates the value of ongoing support and gives donors a clearer sense of connection to the mission.
The work
The scope connected program positioning, landing-page copy and UX/UI direction, donor messaging, visual assets, launch communications, and lifecycle strategy. Reusable structures were designed to help the team maintain the program over time.
The outcome
The engagement delivered a launch-ready recurring giving program, connecting the donor experience, landing-page structure, visual assets, and communications strategy. At the time of the case study, program activation was being managed internally by the organization.
Why the structure matters
A recurring giving program needs more than a donation button. The story, experience, communications, and internal ownership need to support the relationship together.
Go deeper into the work.
Read the full case study for the project background, strategic decisions, deliverables, and outcomes.
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