Tools For Talent is a full-service creative agency helping mission-driven brands, nonprofits, and creators build meaningful visibility, authentic engagement, and long-term impact. Founded by Cheryl Martinez in 2007, Tools For Talent has evolved from its roots in entertainment and talent management into a strategy-led agency focused on digital branding, content, and narrative-driven campaigns. That background gives the agency a unique edge: a deep understanding of how stories, personalities, and culture move people, both online and in the real world.

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Today, TFT specializes in crafting purpose-driven digital presences through social media strategy, content marketing, creative direction, and brand storytelling, particularly for organizations working in advocacy, culture, nonprofit, and social-impact spaces. The agency is also the creative force behind TFT TV, a New York cable television series, spotlighting talent, culture, and mission-aligned voices.

 

Core services include:

​• Digital & Social Media Strategy

• Creative Direction & Brand Storytelling

• Content Marketing & Copywriting

• Nonprofit & Mission-Driven Consulting

• Campaign Development & Launch Strategy

• Influencer & Talent-Led Campaigns (select projects)

 

We build digital stories people care about, and campaigns that actually move them.