The nonprofit menu / Tools for Talent

A powerful mission.
A system to move it.

Connect the story, the people, and the path to support. We build thoughtful marketing systems, donor journeys, and creative work that help your mission reach further, with a team that can keep it moving.

Build your support plan Help me choose

Choose what matters now. See your investment as you go.

Two hands forming a heart in warm sunlight

Start where you are

What would make
the biggest difference?

Three ways in. Every plan can be shaped from the menu below.

01 / Discover the opportunity

Find your next move.

A Marketing Opportunity Review with clear recommendations, priorities for the next 90 days, and a strategy conversation.

$1,750 one time

02 / Build the foundation

We need a system our team can use.

A repeatable way to collect, shape, approve, and share stories from the heart of your work.

$4,500 one time

03 / Think bigger, together

We need a strategic partner.

Ongoing direction, creative judgment, and a roadmap for the decisions that move your mission forward.

$2,500 / month · 3-month initial term

A little more intentional. A lot more connected.

Make room for
what matters most.

Tap + to add a service or see its packages. Your total updates as you choose. Open the scope details whenever you want a closer look.

Strategy & systems

Build the thinking. Strengthen the way you work.

Find your next move

Marketing Opportunity Review

$1,750one time

Discover your strongest marketing opportunities and leave with clear priorities for what comes next.

What’s included, timing & scope

A review of up to three social profiles, five website pages, and three recent email campaigns or newsletters sent to your audience, with prioritized recommendations for the next 90 days.

What we’ll create together

One 60-minute discovery conversation and review of supplied channel data.
A written review highlighting strengths, opportunities, and practical recommendations.
A prioritized list of recommended improvements for the next 90 days, explaining what to address first and why.
One 60-minute strategy conversation to work through the recommendations, plus one consolidated clarification round.

Scope & boundaries

Your team receives a written review, practical recommendations, and a strategy conversation for one organization. For a channel-by-channel campaign calendar, assigned responsibilities, and measurement plan, choose the 90-Day Marketing Roadmap. Implementation and creative production can be added through the relevant menu services. Specialist technical SEO and donor database analysis receive a separate scope.

Timing

Approximately 2 weeks after complete access and inputs.

What we need from you

Existing goals, analytics access, website links, recent communications, and one decision-maker.

Direction your team can use

90-Day Marketing Roadmap

$3,500one time

Give your team a coordinated 90-day marketing plan: what to communicate, where to share it, when to act, and who owns each step.

What’s included, timing & scope

A working marketing plan for one organization and up to three priority channels, with a campaign calendar, responsibilities, and success measures.

What we’ll create together

A focused review of your current marketing and up to three peer organizations, plus two 60-minute working sessions.
Audience priorities, channel roles, message and content pillars, and a 90-day campaign calendar with key milestones.
An ownership map identifying who handles each priority, a measurement plan, and one consolidated revision round.

Scope & boundaries

This project delivers the detailed plan your team can put into action. It includes its own focused review, so you can choose it directly without purchasing the Marketing Opportunity Review first. Creative production, publishing, paid media, and implementation support can be selected separately.

Timing

3–4 weeks after kickoff.

What we need from you

Leadership priorities, existing research, past performance, and realistic team capacity.

Signature TFT offering

Storytelling & Content System

$4,500one time

Turn stories from the people closest to your mission into a repeatable process your team can keep moving.

What’s included, timing & scope

One organization, one existing workspace, and up to two contributor roles.

What we’ll create together

Two 60-minute working sessions to define the story pipeline and responsibilities.
A submission-to-approval workflow, content pillars, three reusable briefs/templates, and contributor guidance.
Configuration of one intake board/form in an agreed existing tool, an asset index structure, and one 90-minute training.
Two consolidated revision rounds and a documented handoff.

Scope & boundaries

One workflow and one supported workspace. No custom API integrations, CRM migration, daily contributor chasing, new brand identity, legal release drafting, or ongoing production. Permission checkpoints use client-approved policies.

Timing

4–5 weeks after access and alignment.

What we need from you

An internal process owner, sample assets, current tools, and existing consent/usage policies.

Make the meaning clear

Mission Story & Messaging

$3,000one time

Find the words that help people understand your work, feel its importance, and recognize their place in it.

What’s included, timing & scope

One organization and up to three priority audiences.

What we’ll create together

Two 60-minute working sessions.
A central narrative, message pillars, voice guidance, and reusable sample language.
Proof-point prompts and two consolidated revision rounds.

Scope & boundaries

A messaging framework, not a logo, visual identity, complete website, or finished campaign. Primary audience research and stakeholder interviews beyond the two sessions are separate.

Timing

3 weeks after kickoff.

What we need from you

Existing mission and brand materials, approved claims, audience context, and one final approver.

Cheryl in your corner

Creative Strategy Partnership

From $1,250/ month

Choose a packageAdvisory$1,250 / monthTwo 45-minute sessions, an action recap, and review/async advice within 5 total service hours.1-month initial termStrategic partnership$2,500 / monthTwo 60-minute sessions, a monthly priorities roadmap, and review/async advice within 10 total service hours.3-month initial termFractional creative strategy$4,500 / monthFour 45-minute sessions, creative oversight, a monthly roadmap/KPI review, and advice within 18 total service hours.3-month initial term

Select an option to add it to your plan.

What’s included, timing & scope

An experienced thought partner for the priorities, possibilities, and decisions that deserve more than another task on your list.

What we’ll create together

Strategic feedback on messaging, campaign ideas, channel priorities, and supporter journeys.
A shared decision log and practical next steps.
Async questions through one shared channel; initial response within two business days.

Scope & boundaries

All reading, preparation, calls, coordination, and written advice count toward the selected capacity. No unlimited access. Production, substantial research, new frameworks, staff management, and hands-on implementation are separately scoped. A response target is not a delivery deadline.

Timing

Monthly, with sessions and review work scheduled in advance.

What we need from you

One lead contact, consolidated priorities, and materials shared before sessions.

Campaigns & donor journeys

Give attention somewhere meaningful to go.

Build a reason to stay

Monthly Giving Blueprint

$4,500one time

Shape a donor experience that carries people from a first moment of connection toward an ongoing relationship with your mission.

What’s included, timing & scope

One recurring giving program, one core audience, and its launch journey.

What we’ll create together

Two 60-minute working sessions and a program narrative/recognition framework.
Donor journey map and landing-page copy up to 1,000 words.
Four launch emails up to 500 words each, an implementation checklist, and two consolidated revision rounds.

Scope & boundaries

Strategy and copy only. No page build, payment setup, benefit fulfillment, donor servicing, list migration, or automation setup. The included launch emails are not an additional welcome sequence.

Timing

4–5 weeks after kickoff.

What we need from you

Giving goals, existing donor insights, approved program benefits, and accurate impact information.

Give the ask a bigger idea

Fundraising Campaign Strategy

$3,000one time

Build a compelling campaign around why this moment matters and what supporters can make possible.

What’s included, timing & scope

One campaign, one core appeal, and an agreed launch window.

What we’ll create together

Two 60-minute working sessions.
Campaign concept, case for support, key messages, audience priorities, and channel/asset plan.
Timeline, responsibilities, measurement approach, and two consolidated revision rounds.

Scope & boundaries

The strategic framework does not include finished emails, graphics, videos, page builds, paid media, or direct solicitation. Select the production support you need separately.

Timing

3 weeks after kickoff; allow additional production time before launch.

What we need from you

Campaign goal, verified funding need, story permissions, dates, and internal responsibilities.

Make participation easier

Social Fundraiser Launch

$2,000one time

Give a focused fundraising idea a clear home and a thoughtful introduction to your community.

What’s included, timing & scope

One campaign on one eligible, client-owned fundraising platform.

What we’ll create together

Campaign page copy up to 750 words, supplied images, one goal, and one appeal.
Standard page configuration, donation-path checks, and three launch captions.
One 45-minute handover and two consolidated revision rounds.

Scope & boundaries

Platform eligibility and access must be confirmed. No custom website, new graphics/video, donor inbox management, paid ads, CRM integration, payment administration, or tax receipts. Choose this or a custom landing-page build for the same campaign page, not both.

Timing

2–3 weeks after account readiness.

What we need from you

An approved platform account, bank/payment setup completed by your team, permissions, supplied imagery, and accurate campaign details.

A clearer next step

Campaign & Donation Landing Pages

From $1,250one time

Choose a packageExisting page refresh$1,250 one timeOne existing page; up to five sections and 750 words within existing components.One-time projectCustom campaign page$3,500 one timeOne responsive page; up to seven sections, 1,000 words, and one existing donation/form embed.One-time project

Select an option to add it to your plan.

What’s included, timing & scope

Give the story a focused destination, with the message, design, and next action working together.

What we’ll create together

Copy and layout shaped around one primary audience and conversion goal.
Mobile/link checks, metadata, two consolidated revision rounds, and handover.
Custom build adds basic event tracking where the agreed client stack supports it.

Scope & boundaries

One supported platform agreed before booking. No custom checkout, payment processing, donor database migration, complex integrations, hosting/subscriptions, or ongoing maintenance. A refresh does not include a new embed or platform change. Do not also select Social Fundraiser Launch for the same page.

Timing

Refresh: about 2 weeks. Custom page: 3–4 weeks after complete inputs.

What we need from you

Existing site access, brand assets, approved fundraising claims, and a working donation/form account.

Make the first connection count

Supporter Welcome Journey

From $2,500one time

Choose a packageJourney map & copy$2,500 one timeOne audience, one entry trigger, and four emails up to 500 words each.One-time projectCopy & standard setup$4,000 one timeThe same journey plus one simple sequence in an existing supported email platform.One-time project

Select an option to add it to your plan.

What’s included, timing & scope

Welcome new supporters with a sequence that introduces the mission, builds trust, and invites the next meaningful step.

What we’ll create together

Sequence map, four original emails, subject/preview text, and two consolidated revision rounds.
A 60-minute kickoff and 45-minute handover.
Setup tier adds loading into one existing template, one trigger, testing, and handover documentation.

Scope & boundaries

No branching/scoring system, new template design, CRM migration, list cleanup, or deliverability repair. Client owns permissions and list consent. If another selected project contains the same emails, we remove duplication from the final scope.

Timing

Copy: about 3 weeks. Standard setup: 4–5 weeks.

What we need from you

Email platform access where applicable, sender readiness, audience/consent criteria, and approved mission stories.

Stories brought to life

Purposeful creative, made with care.

Your stories, beautifully shaped

Short-Form Storytelling & Video Editing

From $1,400/ month

Choose a package4 finished videos$1,400 / monthFour edits per month, each up to 60 seconds.1-month initial term8 finished videos$2,600 / monthEight edits per month, each up to 60 seconds.1-month initial term12 finished videos$3,600 / monthTwelve edits per month, each up to 60 seconds.1-month initial term

Select an option to add it to your plan.

What’s included, timing & scope

Turn real footage into purposeful Reels, Shorts, and social videos with a strong opening, an emotional thread, and a polished finish.

What we’ll create together

Up to 15 minutes of organized supplied footage per edit and one clear story objective.
One 9:16 1080p edit, narrative shaping, a text hook, English captions, basic color/audio cleanup, and simple branded titles.
Clean and captioned versions of the same edit, plus two consolidated revision rounds.
Editing and balancing your supplied, cleared voice recording are included.

Scope & boundaries

No filming, long interview logging, full narration script, new voice recording, advanced animation/VFX, alternate language, original music, or publishing. Music must be cleared for the agreed use; paid-ad licenses and talent costs are separate. Extra aspect ratio: $75 per approved edit. A new hook/cutdown starts at $150 after scope review.

Timing

Planned batches; first drafts normally 5–7 business days after complete assets. The entire month's allocation is not a five-day turnaround.

What we need from you

Organized footage, approved facts/brief, usage permissions, and your brand assets.

A recognizable visual voice

Social Graphics & Campaign Design

From $900/ month

Choose a package6 design credits$900 / monthSix credits per month.1-month initial term12 design credits$1,650 / monthTwelve credits per month.1-month initial term20 design credits$2,500 / monthTwenty credits per month.1-month initial term

Select an option to add it to your plan.

What’s included, timing & scope

Bring clarity, feeling, and consistency to the visual moments people meet across your mission.

What we’ll create together

One credit: one static graphic in a primary size plus one straightforward resize.
Carousel up to five slides: three credits. Up to ten slides: five credits.
Light copy polish, two consolidated revision rounds per batch, and agreed editable Canva files where licensing permits.

Scope & boundaries

Existing brand identity and client-supplied images/messages. Copy polish up to 50 words per static or 250 per five-slide carousel. No logos, original illustration, data-heavy infographics, animation, new photography, or brand strategy. A new concept/layout is not a resize.

Timing

Batched production; first drafts normally 5–7 business days after the approved brief.

What we need from you

Existing identity, final message priorities, cleared imagery, and one consolidated approver.

A message worth opening

Donor Emails & Campaign Copy

From $1,100/ month

Choose a package2 original emails$1,100 / monthTwo emails, each up to 600 words.1-month initial term4 original emails$2,000 / monthFour emails, each up to 600 words.1-month initial term6 original emails$2,800 / monthSix emails, each up to 600 words.1-month initial term

Select an option to add it to your plan.

What’s included, timing & scope

Thoughtful appeals, updates, and supporter stories that make the mission personal and the next step clear.

What we’ll create together

One audience/language, two subject-line options, preview text, and CTA direction per email.
Copy in a shared document and two consolidated revision rounds.
Optional deployment below uses one existing client-owned platform and template.

Scope & boundaries

Copy-only by default. Distinct audience versions count as separate emails. No new templates, automated flows, list management, inbox replies, migrations, SMS, or deliverability repair. Deployment excludes platform fees and new segment creation.

Timing

Monthly batches agreed around your campaign calendar.

What we need from you

Accurate stories and impact claims, audience context, story permissions, and internal approval.

Ongoing support

Keep the right things moving.

Keep the story moving

Social Publishing & Coordination

From $950/ month

Choose profiles & posts per month

Select each profile you’d like us to publish to, then set its monthly posting count. Each profile can have a different schedule.

ProfilePosts / month

Instagram

Facebook

TikTok

YouTube

Threads

Select profiles to see your publishing estimate.

How publishing is priced

Up to 12 core posts: $950/month; up to 20: $1,450; up to 30: $2,100. The tier follows your highest per-profile posting count. Two profiles are included in the 12/20 tiers and three in the 30 tier; each additional profile adds $250/month. Core posts can be reused across profiles with light platform adaptation. Different concepts for every profile, or more than 30 posts per profile, receive a tailored quote. One profile means one account.

Select an option to add it to your plan.

What’s included, timing & scope

A considered calendar, thoughtful captions, and reliable publishing for the visuals your team creates.

What we’ll create together

A shared content calendar and captions up to 150 words per core post.
Light platform adaptation: caption length, formatting, relevant keywords/hashtags, titles, and calls to action, using your supplied finished visuals.
Scheduling and publishing checks for the monthly count you set on each selected profile.
One calendar feedback round, a concise metrics summary, and one 30-minute monthly review.

Scope & boundaries

Your core content pool can be reused across selected profiles. One core post published on six profiles is six placements, not six separately developed concepts. Each profile can receive a different subset of the pool. Existing visuals are supplied by you or selected through the design/video services. New creative treatments, scripts, substantial redesign, and platform-native content requiring a different concept are scoped separately. One account per selected platform; additional accounts can be included in the confirmed proposal.

Timing

Three-month initial term, then monthly. Monthly posting quantities are agreed in advance. The content tier is based on the highest selected per-profile count: up to 12, 20, or 30 core posts. Two profiles are included in the 12/20 tiers; three in the 30 tier. Additional profiles add $250 each per month.

What we need from you

Approved final assets, factual inputs by the agreed cutoff, supported account access, and timely approval.

Supporters should feel heard

Community Care & Moderation

From $1,500/ month

Add community care to my plan Starting at $1,500/month · fixed fee confirmed after activity review

Typical incoming activity helps us plan the right coverage. These figures are a planning baseline, not a monthly quota or a list of billable conversations.

Profiles to look afterTotal followers across these profiles (optional)Incoming comments in a typical 30 daysIncoming private messages in a typical 30 days

Weekday coverage One scheduled check per weekday Two scheduled checks per weekday

Our community involves sensitive issues or an active reputational concern We’ll confirm a suitable coverage plan with you.

Enter what you know. We can help review the rest.

How we confirm the monthly fee

The starting fee covers up to two profiles and one scheduled weekday check. Additional profiles add $250/month each; a second daily check adds $500/month. Estimated activity adds $0, $750, or $2,000 according to the planning band. Private messages receive three times the planning weight of public comments because they often need more handling. The bands use up to 300, 1,000, or 2,500 weighted incoming items; larger or sensitive communities receive a tailored quote.

We review recent 30–90-day summaries and a sample of questions before confirming the fixed rate and supported inboxes. Unknown figures show a starting estimate. Normal fluctuations are built into the agreed scope. Unusual surges prompt a coverage conversation; sustained changes are agreed before adjusting future fees. Monthly reporting focuses on themes and escalations, not itemized hours or conversation invoices.

Select an option to add it to your plan.

What’s included, timing & scope

Give routine conversations a thoughtful response, with clear handoffs for the questions only your team should answer.

What we’ll create together

Scheduled weekday checks of the agreed comments and inboxes, at the frequency selected.
Routine replies in your approved voice, with sensitive questions routed to your designated team member.
Community-policy moderation through supported tools or native platforms, an escalation log, and a concise monthly summary of themes and recommendations.
A fixed monthly scope and fee confirmed after reviewing recent activity. Your invoice is not based on submitted timesheets or a list of billable conversations.

Scope & boundaries

The estimate uses your typical incoming comments and private messages, profile count, and coverage frequency. Followers provide context rather than automatically determining the fee. We agree the supported inboxes, routine questions, languages, escalation contacts, and service windows before kickoff. Special coverage such as live events, paid-ad comments, weekends, groups, crisis response, and donation/account transactions receives its own scope. Reporting and native-platform access are reviewed first, because a connected inbox may not capture every folder or interaction.

Timing

Three-month initial term, then monthly. Checks take place on agreed weekdays and Eastern Time windows, excluding agreed holidays. This is scheduled coverage rather than continuous monitoring. Normal fluctuations are planned into your agreed service. Unusual surges prompt a coverage conversation; sustained changes lead to an agreed future scope or fee adjustment, not automatic overage charges.

What we need from you

Recent 30–90-day incoming activity summaries where available, a sample of routine questions, platform access, response guidelines, and a designated escalation contact. If activity numbers are unknown, request a review; the calculator shows a starting estimate.

Keep an active campaign connected

Fundraising Campaign Stewardship

$1,500/ month

A thoughtful review rhythm for a campaign already in market, with updates and recommendations as the story unfolds.

What’s included, timing & scope

One campaign for one monthly service cycle, within 10 total service hours.

What we’ll create together

Weekly performance review and four campaign updates up to 250 words each.
Two optimization checkpoints and closeout recommendations.

Scope & boundaries

Hours include analysis, copy, meetings, and coordination. Campaign-page changes limited to the included update copy. No publishing, email deployment, moderation, new creative, ad buying, or donor servicing. Initial campaign setup is separate.

Timing

One month initially; renew only for an agreed campaign period.

What we need from you

An existing live campaign, performance access, approved progress updates, and a lead contact.

Cheryl Martinez holding a small dog beside a Pilots To The Rescue aircraft

One example of our nonprofit work

In practice:
Pilots To The Rescue.

For this national animal rescue nonprofit, our work brought together social strategy, contributor workflows, donor experiences, and original music. Explore the selected case studies to see what we developed and how the pieces connected.

See the Pilots To The Rescue case studies ↗

The beginning of a good partnership

Your mission.
Your mix of support.

Review what you’ve chosen. We’ll confirm fit, timing, and the written scope together before anything is booked.

Your plan is waiting to take shape. Explore the menu above to begin.

Monthly support$0

Projects + onboarding$0

First invoice estimate$0

No services selected.

Continue to our contact form with your selections. Sending the form requests a proposal; it does not reserve capacity, charge a card, or accept a contract.

Clear from the beginning

Good work needs
a thoughtful agreement.

Monthly support & changing your plan

Publishing and community care begin with three paid service months. Advisory begins with one month; Strategic Partnership and Fractional Creative Strategy with three. Standalone video, design, email, and campaign stewardship begin with one month. Monthly services are prepaid.

After the initial term, reductions, pauses, and cancellation take effect at the first renewal at least 30 calendar days after written notice. With first-of-month billing, April 1 notice can end a module May 1; April 10 notice normally ends it June 1. Increases depend on capacity. Selections here do not change an existing agreement.

Onboarding & the first invoice

Ongoing publishing/community support adds a one-time $950 onboarding fee per organization, covering up to three profiles and standard access, voice, approval, and reporting alignment. Creative-only monthly support adds $350 for style alignment and a production preset. These fees do not stack: operations onboarding includes standard creative setup.

Advisory and projects include their stated kickoff; no separate standard onboarding fee. If a project already covers the same setup, we remove that duplication in the confirmed proposal. More profiles or account recovery are separately scoped. The first invoice estimate assumes projects are paid upfront; any agreed milestone schedule will be shown in your proposal.

Feedback, timing & extra requests

One brand, one final approver, and consolidated feedback. Each service states its included revision rounds. A new direction, new footage after approval, or an additional deliverable is new work. We correct our own errors without using your revision allowance.

Complete assets and timely feedback keep the schedule moving. Client delays move delivery dates. Unused monthly capacity normally expires; work delayed by TFT is rescheduled without losing purchased work. No unapproved overages. Rush requests depend on capacity and a written quote.

What the estimate does & doesn’t include

Service fees are in USD. Advertising spend, platform/payment fees, hosting, purchased licenses, talent, shoots, travel, and specialist integrations are separate where needed. Any applicable taxes and all additional costs are confirmed in the written proposal.

Rights, final file formats, source files, supported tools, handoff, and use of licensed assets are agreed before work begins. Fundraising support is marketing support, not donation processing, tax/legal advice, grant writing, or a guarantee of donations. No percentage-of-donations fee.

Another way to make the mission felt

Give the story a sound of its own.

Original music and sonic branding can bring another dimension to a campaign. Explore Heartwave Music Studio for a separately scoped music brief.

Explore Heartwave Music Studio ↗

$0 / month + $0 one timeReview plan

A powerful mission.A system to move it.

What would makethe biggest difference?

Find your next move.

We need a system our team can use.

We need a strategic partner.

Make room forwhat matters most.

Strategy & systems

Marketing Opportunity Review

What we’ll create together

Scope & boundaries

Timing

What we need from you

90-Day Marketing Roadmap

What we’ll create together

Scope & boundaries

Timing

What we need from you

Storytelling & Content System

What we’ll create together

Scope & boundaries

Timing

What we need from you

Mission Story & Messaging

What we’ll create together

Scope & boundaries

Timing

What we need from you

Creative Strategy Partnership

What we’ll create together

Scope & boundaries

Timing

What we need from you

Campaigns & donor journeys

Monthly Giving Blueprint

What we’ll create together

Scope & boundaries

Timing

What we need from you

Fundraising Campaign Strategy

What we’ll create together

Scope & boundaries

Timing

What we need from you

Social Fundraiser Launch

What we’ll create together

Scope & boundaries

Timing

What we need from you

Campaign & Donation Landing Pages

What we’ll create together

Scope & boundaries

Timing

What we need from you

Supporter Welcome Journey

What we’ll create together

Scope & boundaries

Timing

What we need from you

Stories brought to life

Short-Form Storytelling & Video Editing

What we’ll create together

Scope & boundaries

Timing

What we need from you

Social Graphics & Campaign Design

What we’ll create together

Scope & boundaries

Timing

What we need from you

Donor Emails & Campaign Copy

What we’ll create together

Scope & boundaries

Timing

What we need from you

Ongoing support

Social Publishing & Coordination

What we’ll create together

Scope & boundaries

Timing

What we need from you

A powerful mission.
A system to move it.

What would make
the biggest difference?

Make room for
what matters most.

In practice:
Pilots To The Rescue.

Your mission.
Your mix of support.

Good work needs
a thoughtful agreement.