Creative perspective.
Strategic experience.

Built a creative talent network and evolved the business into a strategy studio for mission-driven brands. Her work spans creative direction, team leadership, campaign infrastructure, digital ecosystems, and live experiences.

• Built and scaled a vetted creative talent network of 1,000+ professionals, supporting 200+ clients across 5,000+ live events, brand activations, and productions in the tri-state area.
• Expanded the business into a creative strategy studio focused on program design, digital ecosystems, campaign infrastructure, and sustainable growth for mission-driven brands.
• Recruited, developed, and managed a creative marketing team, including designers and editors, guiding briefs, creative direction, feedback cycles, and campaign asset production.
• Produced and hosted TFT TV, a 29-episode original series filmed at YouTube Space NY and aired on New York cable television (MNN), spotlighting talent, culture, and the real stories behind creative careers.

Led digital growth and fundraising strategy through Tools for Talent, connecting community storytelling, contributor systems, donor experience, and creative work.

• Directed the strategy behind PTTR’s digital ecosystem through Tools For Talent, connecting creative, community, fundraising, and program initiatives to support long-term organizational growth and mission impact.
• Drove 93% YoY social audience growth across six platforms in 2025, generating 28M+ views and helping attract sponsors and national media attention including Tito’s Handmade Vodka, BISSELL Pet Foundation, The Dodo, TODAY Show, New York Post, and Inside Edition.
• Transformed a paid-influencer model into a mission-aligned creator partnership program, building the contributor frameworks, training systems, and usage-rights infrastructure that supported 75+ partnerships with 50M+ combined followers, without paid influencer spend.
• Architected a recurring-giving program and donor lifecycle system from the ground up, spanning positioning, donor journey design, onboarding, nurture and retention, landing page UX/UI, incentives, and lifecycle strategy; Meta fundraising campaigns generated ~3:1 ROAS.

Built a welcoming plant-based media brand through practical education, recipes, live programming, and brand collaborations.

• Founded and scaled a digital media platform that reached a peak of 40M+ monthly impressions and 1M+ monthly engaged users on Pinterest.
• Built a 200K+ community around making plant-based living approachable for beginners through educational content, recipes, guides, live programming, and cooking instruction.
• Selected as a Pinterest Managed Creator and developed original platform-backed content, including a dedicated weekly live series on Pinterest TV.
• Featured in Pinterest’s Creator Success Stories after driving a 900% increase in blog traffic.
• Secured and executed 40+ brand partnerships, including Tastemade, Nasoya, Oshi, and Sprinly.

Experience in songwriting, performance, creative direction, music-video production, and independent releases informs Cheryl’s approach to emotional storytelling and sonic branding.

• Built and evolved an independent artist brand across multiple platform eras, adapting to shifts in algorithms, formats, distribution models, and audience behavior.
• Performed across major cultural stages in New York City and internationally, including the NYC Marathon, National Puerto Rican, Dominican, and Pride Parades.
• Featured in more than 15 music videos for major artists, including Beyoncé and 50 Cent.
• ASCAP songwriter and publisher member, independently administering rights and maintaining full ownership of original catalog.
• Recorded and released an independent album, leading songwriting, video production, creative direction, and physical/digital rollout.
• Selected for the Suno Partner Program and accepted for distribution through Symphonic, supporting catalog re-release strategy and new music development in THE CHERYLVERSE.